Pinarello dealer in Orange County

Few names in road cycling carry the weight of Pinarello, and a Pinarello deserves a shop that treats it that way. Veloaded Cyclery is a premium, owner-run shop in Santa Ana, near the middle of Orange County, and a proud authorized Pinarello dealer. We've built Pinarellos in the shop, including a Dogma F in the Q36.5 Pro Cycling Team colorway and a custom Pinarello F build, both on our Instagram. We service Pinarellos wherever they were bought.

The Pinarello range, in plain English

Pinarello has simplified its road range. Its current families, as listed on pinarello.com, include:

• Dogma F: the flagship race bike, at home on fast group rides and Orange County's canyon climbs alike.
• F-series (F5, F7, F9 and others): race geometry modeled on the Dogma F, with a ladder of carbon grades and groupsets. Pinarello leaves the model number off the frame, since components can be upgraded later.
• Dogma X: the endurance flagship, with a taller, shorter position and room for wider tires for long days.
• X-series: endurance geometry at more accessible levels.
• Dogma GR and Grevil F: gravel race and long-distance gravel.

Models, builds and colors change from season to season, and not every build reaches every market, so ask us what can be ordered now. We don't publish stock lists or prices online; you get a personal quote instead.

Choosing between Dogma F, F-series and Dogma X

The biggest decision is usually position, not price. Race geometry (Dogma F and F-series) puts you lower and longer; endurance geometry (Dogma X and X-series) is taller and shorter at the front. If you ride long days, have a stiff back, or mostly ride the Santa Ana River Trail and PCH rather than racing, endurance geometry is often the happier choice. If you race or love a low, aggressive position, the F family fits. We go through frame size (stack and reach) with you before anything is ordered, and we offer full professional bike fits to dial in your position on the finished bike. See professional bike fitting.

How buying a Pinarello works at Veloaded

1. Talk it through. Send a Pinarello quote request or call (714) 760-4908. Tell us how and where you ride, your height or current frame size, and your budget.
2. Sizing. We go through size and setup with you before anything is ordered.
3. Quote and order. You get a quote first. Nothing is ordered until you say yes.
4. Build. Edgar Rodriguez, our Founder & Master Builder, builds the bike in-house, torqued to spec, with shifting and cockpit set up. Wheel, saddle and bearing upgrades from brands we carry, such as Princeton, ENVE, Scope and CeramicSpeed, can go on at the same time.
5. Ride, then service. Bring it back after the first rides for a check, then for regular service.

Availability, current models and lead times: ask us. Trade-ins: ask us.

Servicing a Pinarello

Modern Pinarellos use integrated cockpits with internal cable routing, and Pinarello specifies a threaded Italian bottom bracket on its road frames. Both reward a careful mechanic: cockpit and stem changes take planning, and the bottom bracket needs the right tools and care. We handle Di2 and AXS setup and firmware, hydraulic brake bleeds, wheel truing, bottom brackets and tune-ups on Pinarellos of any age. Can't make the drive? We accept bikes, frames and wheels shipped to the shop at 3420 W MacArthur Blvd Suite B, Santa Ana, CA 92704. Call (714) 760-4908 or email [email protected] first to arrange it and get a service ticket, and ask us about return shipping details.

Riders come from across Southern California

We're one shop, in Santa Ana. Orange County riders are a short drive away (see the Orange County guide), and Pinarello riders also come from Los Angeles County, the Inland Empire, San Bernardino County and North County San Diego. Those hubs have honest, approximate drive times. Also see the Pinarello brand page.

Questions riders ask

Veloaded Cyclery has one location, at 3420 W MacArthur Blvd Suite B, Santa Ana, CA 92704. Pinarello is a trademark of its respective owner.