Pinarello dealer for Los Angeles County riders

Los Angeles riding asks a lot of one bike. A week can mean fast group rides on the flat, a long climb in the San Gabriel Mountains, laps of the Palos Verdes Peninsula and plenty of rough city pavement in between. Pinarello's range covers all of that, but choosing the right family and size makes a bigger difference than any upgrade. That's the conversation we have with LA riders before anything is ordered.

Veloaded Cyclery is one shop, at 3420 W MacArthur Blvd Suite B in Santa Ana, just north of the 405. We're a proud authorized dealer of Pinarello, Colnago and Cervélo, so you can compare all three in one place, and we build every bike in-house.

Race or endurance? Matching a Pinarello to LA roads

Pinarello's current families, as listed on pinarello.com, include the Dogma F and the F-series (race geometry), the Dogma X and the X-series (endurance geometry), and the Dogma GR and Grevil F (gravel). For LA riders, the choice usually comes down to position:

• Dogma F or F-series if you race, ride fast group rides or like a low, long position. The F-series follows the Dogma F's race geometry across a range of carbon grades and groupsets.
• Dogma X or X-series if your weekends are long climbs and long days. Endurance geometry is taller and shorter at the front, with room for wider tires, which also helps on broken city streets.
• Dogma GR or Grevil F if you want dirt roads and mixed-surface loops in your week.

Models, builds and colors change by season, and not every build reaches every market, so ask what can be ordered now. We don't publish stock or prices online; you get a personal quote.

Sizing and fit before you buy

Pinarello sizes don't map neatly onto other brands, so your current frame size is only a starting point. We compare stack and reach against your current bike and how you ride, then choose the size, stem and bar. Ed, our Founder & Master Builder, also does full professional bike fits, so the finished bike can be set up around your position. See bike fitting for Los Angeles riders.

How buying a Pinarello works from LA County

1. Quote request or call. Send a Pinarello quote request or call (714) 760-4908 with your height, current bike, riding and budget.
2. Sizing first. We go through size and setup with you, by phone first if that saves a trip.
3. Quote, then order. Nothing is ordered until you say yes.
4. Built in-house. Assembled and torqued to spec, with shifting and cockpit set up. Wheels from ENVE, Princeton or Scope and CeramicSpeed bearings can go on at the same time; see custom builds for LA riders.
5. Pick-up and service. We walk you through the bike when you collect it and look after it afterward.

Looking after a Pinarello between visits

Modern Pinarellos use integrated cockpits with internal routing and a threaded Italian bottom bracket on road frames, so cockpit changes and bottom bracket work need care and the right tools. We handle Di2 and AXS, brake bleeds and tune-ups on Pinarellos of any age. For LA riders the drive is the main hurdle, so batch jobs into one visit, or ship to us: We accept bikes, frames and wheels shipped to the shop at 3420 W MacArthur Blvd Suite B, Santa Ana, CA 92704. Call (714) 760-4908 or email [email protected] first to arrange it and get a service ticket, and ask us about return shipping details.

Questions riders ask

City guides for Los Angeles County riders: Long Beach, Cerritos, Lakewood, Whittier, Los Angeles, Pasadena, Santa Monica, Torrance, Rancho Palos Verdes.

Veloaded Cyclery has one location, at 3420 W MacArthur Blvd Suite B, Santa Ana, CA 92704. Pinarello is a trademark of its respective owner.